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Anthea Killeen
Brand & Marketing Strategist
Workshop
GAINING VISIBILITY AS AN ARTIST: PERSONAL BRANDING & SELF-MARKETING
1h
As a young musician, you probably use social media every day to connect with friends and family. But have you ever thought about its power to shape your identity as an artist?
Many young performers believe the first step in building a career is finding an agent. In reality, agents are drawn to artists who already have a clear voice, a strong presence and a defined artistic identity.
This workshop is designed to help you understand how to present yourself professionally, online and beyond. You will learn how to articulate what makes you unique, clarify your artistic values, and build a coherent and authentic presence across biography, website and social media.
The purpose of the workshop is to understand how to communicate your artistry with confidence and build an audience with integrity and intention.
KEY TALK POINTS OF THE WORKSHOP:
— Build your personal brand as a young artist: gaining clarity on your unique artistic identity and how to articulate it with confidence.
— Practical tools to build a coherent personal brand across biography, website and social media.
— Concrete outcomes: refined messaging, stronger positioning, and a clearer roadmap for professional growth.
Biography
Anthea Killeen is a Brand & marketing strategist with over 20 years of experience supporting heritage and luxury brands, with a particular focus on exceptional craftsmanship and cultural value.
A French native and trained lawyer, Anthea has held senior roles across brand, marketing, digital and executive leadership at internationally organisations including Condé Nast (Vogue), Dior and De Beers. Through strategic positioning, digital transformation, and high-impact campaigns, she has helped shape distinctive brand narratives, strengthening visibility, desirability and long-term growth. Based in London, Anthea currently works across a portfolio of clients in the UK and internationally, advising on brand strategy and visibility.
Alongside her professional work, Anthea has maintained a deep and longstanding commitment to classical music. She has actively supported the Sainte-Mère Festival, a chamber music festival and artists’ residency in Gascony, South West France, and has mentored young musicians at the beginning of their careers.
As a trustee of Talent Unlimited, a UK charity supporting young musicians of exceptional talent with concert opportunities and financial support, she combines her marketing expertise with her passion for music to support exceptionally talented emerging artists at the beginning of their career.
An advocate of music practice as a tool for emotional well-being and inner discipline, Anthea also promotes instrumental practice in professional environments, encouraging a deeper integration between engaging in music making and daily life.
At Altalena, Anthea works with young professional musicians on artistic positioning, personal branding and communication. Drawing from her experience in luxury, fine craftsmanship and storytelling, she helps young artists articulate what makes them unique.
Her workshop is designed to support young artists at the beginning of their career, not through superficial marketing, but through clarity of identity and meaningful connection with audiences.
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