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Krisztián Komándi-Jánosi
Strategic Director
Workshop
THE 1% EFFORT: how to increase our health, wealth and well-being through better habits
Did you know that birth control pills include a week of placebo tablets simply to protect the habit? By taking a pill even when it is not providing any medical value, it still creates a psychological value.
We are surrounded by similar design choices. Social media platforms use sophisticated feedback loops that keep us scrolling. We save money in ceramic piggy banks because it makes the act tangible and satisfying. Parents cut vegetables into playful shapes to make healthy eating more appealing. Some people pair the gym with their favourite coffee as a built-in reward.
Good behaviours rarely rely on willpower alone. More often, they are the result of thoughtful design.
Behavioural science is clear about one uncomfortable truth: we are biased towards the short term. We trade tomorrow’s gains for today’s comfort. As a musician, however, your long-term craft depends on small daily choices — how you protect your mental health, how you care for your body, how you manage your finances, how you structure your practice.
A 1% shift, repeated consistently, compounds.
This workshop introduces the science behind habits: how they form, why they stick, and why they quietly fall apart. More importantly, you will begin designing one key habit that supports your artistic life — shaping your environment and routines so they work with you rather than against you.
Biography
Krisztián Komándi-Janosi is a Strategic Director, behavioural science consultant and strategic designer based in London where he builds new products and high-performing teams to make organisations more effective by taking human decision-making seriously.
At Cowry Consulting, one of the UK’s leading behavioural science consultancies, he works with complex organisations such as British Gas, Amazon, Zurich Insurance and Pfizer, helping them design systems that work with human nature rather than against it. Earlier in his career, he helped launch the Manchester office of the Behavioural Insights Team, the world’s first governmental behavioural science unit, where he worked on improving the effectiveness of local authorities. He gave lectures on applied behavioural science at Moholy-Nagy University of Art and Design, Corvinus University of Budapest, and Szechenyi Istvan College for Advanced Studies, and published articles and books on the use of behavioural science in human-centred approaches.
Beyond organisations, Krisztián is deeply interested in individual craft and sustainable excellence. His work explores a simple but powerful question: how do our daily decisions shape performance, creativity and wellbeing? Having missed the opportunity at a young age to seriously lean into a musical instrument, he has recently become more interested in opportunities that allow tapping into his deeply buried artistic side.
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